Years of experience in the luxury marketplace provided Kay Kestler with a unique set of credentials: innovator, tastemaker and visionary, plus the innate ability to recognize opportunity when she sees it.

So in response to unprecedented growth in the upscale bridal business, she formulated an idea to streamline the wedding planning process. A concept that would help brides and wedding planners identify the ultimate team of professionals in every major bridal category.

The result – Strictlyweddings.com, a comprehensive, unprecedented online website committed to showcasing the very best in class. Kestler is not only company founder; she is, in every sense, the quintessential "editor," selecting participating partners based on their quality, professionalism and reliability.

"What makes our site different is that we focus on only the top three vendors. That way, a bride knows she's choosing from the very best of the best," says Kestler. "My goal is be a one-stop destination, the only site a bride needs to visit."